So, what happened to stem the tide of Gothic Romances that flooded the paperback marketplace from the mid-1960s through the 1970s? Why did Gothic Romance disappear from the romance/paperback market? Aren’t you a little bit curious?
We’ve spent this Very Gothic Week tracing the lineage of the Gothic Romance, considering how a 150 year-old vampire contributed to its explosive growth, and raving over a modern example that makes us long for the dark days of finding a great (or not so great) Gothic Romance in every drugstore, bookstore, whiskey store and library paperback shelf in America. As this Very Gothic Week concludes, it’s time to solve the mystery of the disappearance of the Gothic Romance.
By the mid-1970s, Gothics were everywhere. As we discovered in earlier posts, Gothics became so popular that several paperback publishers produced dedicated lines just for Gothics — so popular that one publisher even had a sub-Gothic Gothic line just for Satanic Gothics.
As with anything else, it is possible to have too much of a good thing, and that’s part of what brought the big dark house down. Or, as Dean James of Mystery Scene writes:
As with any glut in the marketplace, there were many inferior products. A fair number of these books featured dimwitted heroines who went into that proverbial dark room at the head of the stairs with no thought to the danger within, and if they had been murdered, well, it would have been little more than they deserved. Unfortunately, the really good books in this genre got tarred with the pitch of the bad ones, and eventually the rubric “Gothic” became as much a term of derision as anything.
But ubiquity doesn’t explain the death of Gothics away (or, if it does, perhaps we’re nearing the end of the paranormal romance era, at least I hope we are). The threats came from the outside, as well, and one of the biggest was the one in the picture above — the bodice-ripper.
To understand the effect that books like Woodiwiss’ The Flame and the Flower and Shanna, and Judith McNaught’s Whitney, My Love had on audiences of the mid-1970s – early 1980s, one has to understand what romance novels to that point had lacked entirely: sex. Before The Flame and the Flower, Sweet Savage Love and other sexually explicit romance novels of the 1970s, the extent of the “romance” in a romance novel might be a chaste kiss on the lips. Heroes and heroines did not sleep in the same bed, nor did we see their bedrooms.
Compared to the explicit historical romances of the 1970s, Gothic Romances had begun to seem dated, stale. The chasm between bodice-rippers and Gothic Romances was one filled with irony — while historical romance was on the cusp of the sexual revolution, even most contemporary Gothic Romances were still wandering the dusty towers of a much more sexually repressed era. The fact that the quality of Gothic Romances had declined inverse to the quantity only made matters worse, and by the end of the decade, Gothics were disappearing from shelves.
Yet Gothics did not disappear altogether. During the 1980s, they were sublimated into category romances published by Harlequin, Silhouette, Zebra and others, appearing occasionally in the guise of a spooky historical novel or a contemporary marketed as romantic suspense. Anne Stuart and Jenna Ryan are two romance authors who regularly wrote category romances with overt or subtle Gothic influence, while Barbara Michaels, who’d written a number of Gothics just as the genre was fading from popularity, wrote single-title romances labeled romantic suspense that had much in common with her Gothics.
And for a brief period in the 1990s, Gothics made a mainstream reappearance, even if they weren’t marketed as such. Silhouette’s Shadows line, published from 1993 to 1996, was, according to the tagline, dedicated to “the dark side of love.” As such, the line featured books with paranormal and suspense themes that were much darker (and often more violent) than books published under the imprint’s other lines.
A number of the Shadows books were Gothics updated for a modern audience — i.e., they featured sex or sexual situations. Among the Gothics published under the Shadows imprint were Carla Cassidy’s Silent Screams, Sandra Dark’s Sleeping Tigers, Patricia Simpson’s The Haunting of Briar Rose, and Lori Herter’s The Willow File. The woman running from a scary house theme was also employed on some occasions, as evidenced by the cover shown above. As though the women-running-from-houses cover art wasn’t throwback enough, the Shadows line published books by two authors who’d published Gothics during the genre’s glory days, Anne Stuart and Jane Toombs.
Like the Gothics published during the 1960s-1970s, the quality of the Shadows books varied wildly. The line published at least one bonafide classic, Anne Stuart’s Break the Night, but few of the Gothics were high quality. At some point in the late 1990s-early 2000s, the line was resurrected as Silhouette Dreamscapes; many of the books that had been published under the Shadows line were republished under the Dreamscapes line, along with new books, most with a paranormal theme. The quality, alas, had not improved with the imprint re-title.
If history is any indication, we’re due another Gothic revival any day now. As for me, it can’t get here quickly enough!